Thursday, June 28, 2007

My blog is not People Ready

A page sponsored by Microsoft on Federated Media's web site talks about businesses being what they call "People Ready."

This article on ValleyWag derides the companies for using bloggers (reporters?) in what is basically a Microsoft advertising campaign. They seem to say that it's wrong for the bloggers to appear to be objective when really they're getting paid for writing as they do. Funny, I thought that's how it always worked. They can pay me for writing about it if they want - I have no objections!

PC World got into the act also (see Harry McCracken's post). Like most businesses, they're in it for the money. So now here they are profiting (I found the article by searching for it and it displayed plenty of ads to me) from writing about a controversial subject and saying that their type (journalists) shouldn't "get involved in a project that involved contributing to a marketing campaign." I don't have a problem with it (hey, I have ads on this site), I just think it's funny that it's creating a stir.

Partial Disclosure Notice follows:
["Partial" because I don't feel like writing (and I'm sure you don't feel like reading) everything about me in this silly little blog posting.]

I just wanted to make note that my business is not People Ready mostly because I don't have a business. I was also curious to see what kind of traffic would come to my page because of a simple unsponsored, obscure little blog posting. Gee, I suppose if I get a lot of traffic and someday start a business, I'll have to think about making it a People Ready Business (PRB :) ...

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